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Kolkata: India's largest consumer electronics company, Samsung on Wednesday announced its new brand vision for the Indian market -- #PoweringDigitalIndia -- which includes a new local R&D strategy with special focus on the local startup community and initiatives in manufacturing.

 In a media release, the Korean giant said the new vision was unveiled with Samsung completing 25 years in the country. 

Ken Kang, president & CEO at Samsung Southwest Asia, said the new vision #PoweringDigitalIndia sets the course for India’s future growth in which Samsung will continue to be its strongest partner. "Samsung is committed to work with the government of India and various state governments to realize their vision of nation building, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” he said.

As part of the new vision, Samsung will launch a youth-centric citizenship program which will involve engineering students and academia from across the country and will help create a stronger innovation ecosystem in the country. The company said it will soon unveil the contours of the program.

On the R&D front, Samsung said its India set-up will continue to work on advanced R&D areas such as 5G, artificial intelligence, internet of things, cloud services and end-to-end thinking to take projects from research to development to the commercialization stage. The company will also expand open innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country and augment their in-house innovation capabilities. 

Samsung said after building the largest nationwide 4G LTE network for an Indian telecommunications company, it will also work in the domain of 5G technology and is working with various partners in India to help lead network evolution. It also said new initiatives are planned for manufacturing in India, contributing to the government’s vision of ‘Make in India’ and developing the country as an electronics manufacturing and exports hub.
The company has launched a logo for the new vision.