NEW DELHI: Mother Dairy, a leading milk supplier in Delhi-NCR, on Thursday forayed into bread segment as part of its strategy to diversify business, and announced its target to more than double its revenue to Rs 25,000 crore in the next five years.
Mother Dairy has launched three types of breads -- sandwich, brown, and fruit & milk -- in a price range of Rs 15-40 per packet.
The breads will be initially available at its 1,800 milk booths and 'Safal' outlets in the National Capital Region (NCR).
The company is targeting a revenue of Rs 100 crore from bread segment over the next three years.
"We are diversifying into confectionery and bakery segment with the launch of our breads," Mother Dairy Fruit & Vegetable Pvt Ltd Managing Director Sangram Chaudhary told reporters in a video conference.
He said the size of the bread market in India is estimated to be Rs 5,300 crore currently and is growing at an average rate of 10 per cent for the last five years. The highest consumption is of white bread.