News Feed

India’s prominent biscuit brand Parle has partnered with IBM to drive growth by moving its operations to hybrid cloud. Parle would migrate SAP workloads to IBM Cloud to gain flexibility and scale to help meet increasing consumer needs, said IBM in a press release.

Parle will leverage IBM’s transformative hybrid cloud and artificial intelligence capabilities, along with its leading security and industry expertise with IBM's business consulting and technology services.

IBM has a long-standing relationship with Parle, implementing and managing mission-critical ERP and other workloads.

This would help Parle get its products, such as Parle-G, the world's top-selling biscuit by volume, to market at the right time and in the right place, said the company.

By embracing a hybrid cloud-based approach, Parle expects to innovate more quickly – finding new ways to get its products into the homes of consumers, even as the global pandemic creates challenges in the supply chain and mandates that some employees work remotely. 

“As the largest biscuit brand provider in India, our priority is meeting the growing demands of Indian consumers. By working with IBM to accelerate our journey to the cloud and strengthen our security posture, we will work to uncover new ways to reduce time-to-market and streamline operations – a significant milestone for us,” said Ajay Chauhan, executive director, Parle Products. 

Sandip Patel, managing director, IBM India, said IBM’s collaboration with Parle has brought in decades of industry and technology expertise to help realize their vision of ensuring the right products are made available in the market at the right time. “By leveraging the technologies like hybrid cloud and AI, underpinned by security, Parle will be well equipped to meet growing consumer demands, while security is at the forefront of their digital innovations,” he said.