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Xoxoday today announced that it has expanded operations into Ireland with the opening of a sales and services centre in Dublin. The company will start operations at DogPatch Labs at Custom House Quay, Dublin.

The company said that IDA Ireland, the Irish Government’s FDI (foreign direct investment) helped with Xoxoday’s expansion into the country.

Xoxoday offers business software products in the field of employee rewards and recognition, channel sales incentives, and consumer promotions.

The company said the new centre will have a mix of junior and senior employees in digital sales, digital marketing and customer relations. The Bangalore-based firm also has offices in Australia, the Philippines, Singapore, the UAE, the UK and the US.

Speaking about the development, Manoj Agarwal, co-founder and chief product officer, Xoxoday said, “This expansion is an important step for us as it will enable us to provide our services to clients across the European Union (EU). This new centre in Ireland will aid Xoxoday in scaling to support emerging needs in post-COVID 19 times and enhance our customer base.”

Tanaz Buhariwalla, India director, IDA Ireland, said, “We are committed to helping businesses establish and grow in Ireland. Despite the unusual year, Technology and Services companies have scaled their footprints in Ireland. Further, in light of Brexit, we hope to see more Indian startups choosing to invest in Ireland for accessing and supporting their EU customers. Ireland is a hub of HR tech companies and a highly attractive location for technology companies. Considering the government suppor ..