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British division retailer chain Marks & Spencer (M&S) is planning to begin promoting house merchandise together with mattress linens, cushions and dinnerware in India subsequent month and the announcement comes barely weeks after rival Hennes & Mauritz (H&M) mentioned it’s introducing its house merchandise H&M Dwelling in India from March.

M&S mentioned it plans to introduce from March mattress linens, cushions, duvets, towels, tub and physique gadgets, aromatic diffusers, aroma candles, room sprays and present units by choose shops and on on-line by its webstore, Myntra and Reliance Retail-owned Ajio.

“That is the appropriate time as customers are spending extra time at house and want to replace their residing area,” mentioned James Munson, managing director of Marks & Spencer Reliance India, a three way partnership between the UK firm and Reliance Industries Ltd.

M&S will first begin promoting house gadgets in its flagships in Delhi, Mumbai and Bengaluru.

M&S at the moment operates greater than 90 shops throughout 33 cities in India together with Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai, Kochi, Baroda, Bhopal, Surat, Kanpur, Hyderabad and Chandigarh.

M&S house gadgets are priced within the vary of Rs 199 for espresso mugs to Rs 1,499 for mattress linens and cushions, the corporate press launch on Thursday mentioned.

M&S operates greater than 1,500 shops worldwide together with Europe, Asia and Center East and sells by its mono-websites in over 100 markets.

M&S plans to promote house gadgets in India comes near the heels of rival H&M that additionally announce this month to introduce this fall house décor and furnishing merchandise together with mattress linens, cushion covers, mattress linens, kitchen gadgets, candle stands, vases and loo equipment amongst different merchandise and they are going to be priced within the vary of Rs 149 for small plates to Rs 7,999 for curtains in some shops and on Myntra and webstore.

H&M will roll out its house merchandise as a store-in-store in its outlet in Atmosphere Mall in Vasant Kunj in New Delhi and the world’s second largest style retailer can even concurrently launch these merchandise on-line by its portal and on in March. H&M plans to increase promoting house merchandise to most of the shops in lots of cities after that.

M&S fashioned a JV in 2008 with Reliance Retail the place the UK retailer holds a controlling 51% stake.