Reliance Brands Limited (RBL) has signed a franchise agreement with global luxury brand Balenciaga, to bring the brand to the Indian market.
With this long- term franchise agreement, RBL will be Balenciaga’s sole India partner to launch the brand in the country and this partnership will be RBL’s second with the parent group Kering, that houses Balenciaga.
Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique.
Since his appointment as artistic director in 2015, Demna continues to uphold the vision of Balenciaga through boundary pushing collections, which have expanded to include women’s and men’s ready-to-wear, accessories, and objets d’art.
“Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga. It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and using fashion as a form of creative expression of their individuality” said Darshan Mehta, MD of Reliance Brands Limited.